Our 2010 Advertising Campaign:
Dr. Nate Hardy Is Back!

In 2010, we built on our 2009 ad campaign's record success with another unique and humor-driven campaign. Dr. Nate Hardy — Group Health physician and TV consultant — was back on the airwaves.

TV viewers saw him on the set of the "Action Doctors" television series, where young script writers brainstormed the highly dramatic and over-the-top health care scenarios commonly seen in prime time. Dr. Hardy contrasted the writers' ideas with Group Health's sensible, evidence-based, "no drama" care, and highlights the benefits of Group Health membership.

The ads were also on the radio, buses, billboards, in print, and online.