Our 2010 Advertising Campaign:
Dr. Nate Hardy Is Back!

We're building on our 2009 ad campaign's record success with another unique and humor-driven campaign for 2010. Dr. Nate Hardy — Group Health physician and TV consultant — is back on the airwaves this year in four different ads.

You'll see him on the set of the "Action Doctors" television series, where young script writers brainstorm the highly dramatic and over-the-top health care scenarios commonly seen in prime time. Dr. Hardy contrasts the writers' ideas with Group Health's sensible, evidence-based, "no drama" care, and highlights the benefits of Group Health membership.

Doctor Robot: more time with your doctor

Security Guard: online appointment making

Late Writer: medical center convenience

Boring Ideas: award-winning care

You'll also hear our 2010 ads on the radio, and see them on buses, billboards, in print, and online. We'll be touting the recognition our "Top Doctors" have received for their award-winning care, along with our top honors in J.D. Power and Associates' study of member satisfaction among Northwest commercial health plans. A separate campaign will reach potential Medicare members.